Both tabloid and broadsheet operate with a primary focus on the circulation of their newspapers in order to raise funds. This is reinforced by the fact that The Daily Telegraph and the Sydney Morning Herald operate on a daily basis. However, tabloids in particular are often accused of attempting to influence the way its audience thinks by deliberately including incorrect details. Therefore, like the ABC with ‘Four Corners’, the agenda-extension methods of the tabloid has also left print journalism lacking in credibility. Nonetheless, the demise of journalistic standards cannot all be blamed on the tabloids. As Sparks correctly points out, "the serious media are moving towards the news values of the tabloids." He cites the 1998 crisis of the Clinton Presidency in America as an example of the way the mainstream press had moved closer to tabloids through the non-existence of sources, which were clear attempts to sensationalise the stories. Furthermore, the coverage of the Johns scandal has shown that some broadsheet newspapers are continuing to follow the lead of tabloids through the evident exaggeration and bias in their stories.
Wednesday, June 3, 2009
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